anti fastfashion brand based on upcycling and low waste. no copies. no stock: only one of each.
la mode vue comme de l'art and handmade in brussels.
new life to old clothes
Recycling and upcycling are important elements within a business model. Hence the choice to base Data Kamā on this: making new items from old items. We are convinced that there is enough raw material on earth that we can re-use. We don't need new material to make amazing fashion.
At Data Kamā each item of old clothing has been approached with a critical eye: In what condition is the piece? What can I get out of it to minimize the waste? How can this item get more value?
Every piece is handmade in Brussels, Belgium. We only make one piece of each. No copies. No stock. Only exclusive items.
Too many clothes are still made from raw materials. Sad if you know that half of the clothing that is made is not even ever worn before it ends up as waste.
Data Kamā tries to minimizing the waste as much as possible. Therefor we transform the old piece of cloth into as many pieces as possible. Little leftovers are been used to make accessories and details. Zippers and buttons are always being re-used and never thrown away. At Data Kamā we truly believe that textile can always become fashion instead of trash.
Data Kamā opposes the use of animals in the fashion industry. Sometimes we receive a donation of usable fur and leather that we prefer to re-use than to throw away. The pieces of fur receive a label to make people aware of the use of it.
Data Kamā also work together with shoemaker Serge from Vorst, Brussels. He mainly makes tailor-made shoes for people with orthopedic problems. For this he uses leather because it adjusts better to the foot of the person. He donates us the surplus and we integrate it into the collection.
Data Kamā is Bengali for 'dot, comma' as a tribute to Bangladesh and the victims of Rana Plaza. The most important aspect was to graphically visualize what the brand stands for: to revive old clothing. A life after a death. A comma after a dot. Dot = data, comma = kamā.
Data Kamā stand not only for dot-comma but also has a second underlying meaning. Data stands for data visualization throughout my collection, giving information about the fast fashion industry. Kama is known in English literature as a desire (physical and mental) for both material and immaterial. Data Kamā therefore stands for the data visualization of the desire for consumption in addition to the dot and the comma. This combination between the rational and the emotional of the fashion industry is also reflected in the collection and the materials.
95% of the firstdrop has been donated
The organization Fashion Revolution was born the day of the collapse of Rana Plaza on 24 April 2013. Their goal is to improve all aspects of the fashion industry. Their campaign #WhoMadeMyClothes? is famous worldwide and they organize several events a year to support the revolution. The week of April 24, they organize every year again, as a memorial to the victims of Rana Plaza, a Fashion Revolution Week with various campaigns and events.
€427,90 or 95% of the first drop that has been sold since the first of May 2019 until the first of July 2019 has been donated to fashion revolution.