anti fastfashion based on upcycling and low waste.
no copies. no stock: only one of each.
la mode vue comme de l'art and handmade in brussels.
not a brand but a movement
"The business model of Data Kamā was created during my master year in 2019. It was never based on making profit. The goal was to learn something to people, costumers and fashion lovers. To give a message about the fast fashion industry. After some reflection I decide to change the brand to movement. To change it from fashion to art. But more important to become a platform, a learning methode instead of a business. To be a businessmodel everybody can try if wanted.
I understand that fashion brands can't be 100% sustainable. That it is difficult to stay alive in certain condition. "
- Matti Verbanck, creator of Data Kamā
At Data Kamā we work together with fashion designers for only one season. We lend them our business model, expertise and knowledge to open up discussion and curiosity. To let them try the sustainable and upcycling way.
new life to old clothes
Recycling and upcycling are important elements within a business model. Hence the choice to base Data Kamā on this: making new items from old items. We are convinced that there is enough raw material on earth that we can re-use. We don't need new material to make amazing fashion.
At Data Kamā each item of old clothing has been approached with a critical eye: In what condition is the piece? What can I get out of it to minimize the waste? How can this item get more value?
Every piece is handmade in Brussels, Belgium. We only make one piece of each. No copies. No stock. Only exclusive items.
Too many clothes are still made from raw materials. Sad if you know that half of the clothing that is made is not even ever worn before it ends up as waste.
Data Kamā tries to minimizing the waste as much as possible. Therefor we transform the old piece of cloth into as many pieces as possible. Little leftovers are been used to make accessories and details. Zippers and buttons are always being re-used and never thrown away. At Data Kamā we truly believe that textile can always become fashion instead of trash.
Data Kamā opposes the use of animals in the fashion industry. Sometimes we receive a donation of usable fur and leather that we prefer to re-use than to throw away. The pieces of fur receive a label to make people aware of the use of it.
Data Kamā also work together with shoemaker Serge from Vorst, Brussels. He mainly makes tailor-made shoes for people with orthopedic problems. For this he uses leather because it adjusts better to the foot of the person. He donates us the surplus and we integrate it into the collection.
Data Kamā is Bengali for 'dot, comma' as a tribute to Bangladesh and the victims of Rana Plaza. The most important aspect was to graphically visualize what the brand stands for: to revive old clothing. A life after a death. A comma after a dot. Dot = data, comma = kamā.
Data Kamā stand not only for dot-comma but also has a second underlying meaning. Data stands for data visualization throughout my collection, giving information about the fast fashion industry. Kama is known in English literature as a desire (physical and mental) for both material and immaterial. Data Kamā therefore stands for the data visualization of the desire for consumption in addition to the dot and the comma. This combination between the rational and the emotional of the fashion industry is also reflected in the collection and the materials.